Roseville Trademark Lawyer

Roseville Trademark Attorney

The trademark litigation and trademark infringement attorneys at Peterson Watts Law Group, LLP, have decades of legal experience representing individuals and businesses throughout California.

We have a strong track record of success for our clients. A significant portion of our representation involves intellectual property matters such as patents, copyrights, trademarks and franchising.

Protecting Your Rights Under The Lanham Act

The federal government passed the Lanham Act to govern trademarks and to ensure legally enforceable trademarks receive protection from use by others. Trademarks are useful because they help consumers identify one particular product from another. It allows for individuals to register trademarks so that others do not unfairly profit by claiming a particular brand as their own.

But not everyone knows that even unregistered marks are protectable under the Lanham Act in Roseville, CA. Another common misconception about trademarks is that the first to register a mark has superior rights over those who register later. Not so.

Trademark protection is established by use of a mark in commerce, and not just by the act of registration. So a mark that has been used since 1999 but registered only last year may trump a mark that was registered five years ago but first used in 2005!

Our Roseville trademark lawyers understand the challenges of proving or disproving whether infringement took place. We investigate the history of the trademark and the claimed infringement. Our attorneys will also walk you through the entire process and help you understand exactly what to expect during infringement cases.

Keeping Surprises To A Minimum

Businesses require a certain amount of predictability and stability to succeed. The surprises that occur often prove to be unpleasant and expensive.

At Peterson Watts Law Group, LLP, we try to eliminate unexpected occurrences for you and make you understand what you are or are not entitled to. Because of our history of trying intellectual property matters, we also have a good idea what the results will be. We will keep you informed regarding what happens next in any circumstance.

Contact Our Sacramento Metropolitan Area Law Firm

Contact Peterson Watts Law Group, LLP, located in Roseville, California, by calling 916-749-1431.